top of page
Story-telling in Entrepreneurship
Cultural Representation and Survival
For this project I wanted to talk to entrepreneurs who integrated their South Asian identities and backgrounds into their business. I was curious about how much of their identity had influenced their ventures and their thoughts about cultural representation and survival.
​
All of these entrepreneurs show how passion can turn to business and that when self expression becomes a product it is so worthwhile because those experiences can empower others. What is so special about all of these entrepreneurs is that even though their South Asian heritage influences their ventures, their products transcend culture and are enjoyed by people outside of just the South Asian identity.
Paaq is a clothing company whose mission it is to tell the stories of South Asians and the South Asian diaspora through streetwear and design.
​
​
Sandy Gill is a stylist and designer based out of Ontario, Canada committed to creating and sharing fashion that makes people feel empowered. Her background of being South Asian, first generation Canadian, and growing up in a diverse area has influenced her style and business.
​
​​
Shreya Kaul is a vocalist, artist, and entrepreneur based out of Houston, Texas. Shreya has created several albums that tie together English and Hindi lyrics and musicality and she is committed to bringing her Indian roots to the mainstream American music industry.
​
​
Fatima Baig is an artist, designer, and illustrator based out of Punjab, Pakistan. Fatima has been interested in art from a young age and studied graphic design from the National College of Arts in Lahore, Pakistan.
​
​
bottom of page